Best Email Marketing
Best Email Marketing Techniques - Part I
Email marketing is among the traditional ways of promoting the products that you are selling and making your online business progress more. Over the years, email marketing is among the online business promotion techniques that most internet marketers could not afford to skip. That is because, email marketing remains effective when it comes to converting sales. It is still an effective way of convincing more people to become loyal followers and customers of your online business.
As an internet marketer, you are probably thinking of using this method too, right? Or maybe, you have already implemented this for your business but you are still looking for more ways on how to make it more efficient. I would like to share with you some of the best email marketing techniques which have been proven to really contribute to the progress of your online business. Here are some tips on how to further maximize the potential of email marketing.
• Create variations in your blog or article topics. Email marketing does not necessarily have to concentrate only on the product that you are selling. You can create variations by incorporating other relate topics. This way, you will be able to keep the interest and loyalty of your subscribers. Usually, the tendency of other internet marketers is to focus only on product description and information about the business. This could get the attention of the recipient on the first or second time that they get your email. After this, they would most likely just delete your email without reading it if you do not diversify your topic. Do not just give them one topic over and over gain. Provide them with various topics that are related to the product that you are selling. Explore your niche and you will see that there are a lot of concerns that you can discuss through your emails. This will make your recipients interested with the emails that you send them.
• Do not be too persistent but do not be lazy in sending emails. There has to be a good balance between sending too many emails and sending too few. Emailing the people in your list everyday may annoy them and make them mark your messages as spam. This can be detrimental for your business. At the same time, if they get annoyed, you would also lose a lot of potential customers. Being overly persistent will not make them buy your product. They would just want to stop receiving emails from you. On the other hand, if you send emails to your subscribers just once every couple of months, you also would not be able to convert your recipients into customers. Most likely, they would just try to find other internet marketers who could give them more assistance regarding their concerns. The reason why other people subscribe to emails is because they are expecting to get some relevant information and some effective solution to their problems. So, find the right pace when it comes to the frequency of sending out emails. It would also be good if you have a regular schedule in emailing your subscribers.
• Choose your choice of words especially when it comes to creating the title of your email. There are certain words which increases the tendency of your emails to be marked as spam. I have often read and heard about specific words which can make your emails fall within the spam folder. Example of such words are 'free' and 'sale'. Personally, I do not completely avoid such terms. I just try to be more cautious in using it by incorporating such words in moderation. The factor which has more impact in turning your emails into spam messages is the IP address you used for sending it. The reputation has more bearing than the choice of words.
• Incorporate a feature which will allow the recipients to forward it to another person. This is often called the forward to a friend feature. Promotions that are from friends, relative or family member usually increases the impact and efficiency of the email. It becomes a recommended product or business so it increases the potential of the email to convert sales.
• Incorporate a subscribe link in the body of the email. If a person receives it as a forwarded email, make sure that it will be easy for them to become a new subscriber. This way, the moment they decide to become a new member or subscriber, they would not have to encounter difficulty in signing up.
• When creating the emails that you will send out to your subscriber, make sure that it will look good in any platform or email provider. Sometimes, other email providers disable images which can change the aesthetics of your emails. Even other platforms such as Outlook also disable the images. Always consider these factors when creating your emails. This way, your emails would still be comprehensible and appealing even some of the images would not appear.
• Have an online version of the emails that you end out. Give people a second option if in case they will not be able to view your email the way you constructed it. Through the online version, people will have another option in accessing the information your provided.
• Do not forget to specify your privacy policy at the bottom of your emails. You might think that this will not matter much but stating a clear privacy policy will assure your recipients that you did not obtain their emails through unethical methods and that the information you gathered from them will not be used inappropriately.
• Provide sufficient call to action. If you want your email marketing tactic to really work, provide sufficient call to action. Just do not overuse it as this may also drive people away. Incorporate enough clear call to action which will ease up things for your recipients.
• Provide an option to unsubscribe. Yes, we do not want people to unsubscribe but let them know that they always have this option. This way, they do not have to hesitate in signing up.
Those are a just a few of the effective techniques when it comes to email marketing. I have a few more techniques which I would like to share with you so stand by for the next part of this article.
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